Creativity is key.... But there are different levels of creativity... anyone can sit and make a creative line and add a multi... but what separates you from good to great.. is when you can be creative with your multis/vocab as well... Audio doesn't need multis as much as text... that's completely false brah.
In order to be the best.. and respected by the best for the most part you have to master being creative with your multis, swag, etc.. creativity goes way further than just a concept.
If you look at 90 percent of the cats in the text hall of fame.... and read their ish .. you'll see what I mean.
I had a convo with @
Jason ... and he showed me an open verse he did, which had crazy schemes, concepts, etc... and cats didn't even realize it or pay homage.... completely overlooked the foundation of the verse.. that's the type of shit that makes HOFers not want to battle.
Texting is moreso multis/vocab than audio ..because it is on paper.. but im preaching to the choir I suppose