To me it's all about the originality of the concept. Played out shit makes verses die. After that it's punch impact, which I would couple with crescendo, relevance of multies and relevance of the bar as a whole. Wording a bar in the right way WILL make your punches land at least twice as hard and WILL win you battles IMO. Keep it relevant, and keep it smooth. Oh, and do NOT mismatch multies.
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