Uhh no.. We were talking about the TERM itself.


My marketing approach is Apple. In fact I study Apple and have books on both business and strategy... Like 'Good Strategy, Bad Strategy'... The entire first chapter is focused on what Apple did.

Can tell you how Apple is vertically integrated, the decisions they made in the late 90's to help them survive (the writing was on the wall thanks to Microsoft) etc etc

But I'm getting tired of replying and being right about everything in this thread so I won't entertain this anymore

Yeah. Don't go a day without Apple sending out 47 million spam emails.