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Riep definitely can't deny LB does differentiate themselves from the rest. And granted the rest I've seen have nothing on LB because of what they bring to the table.
Personally, I know it stood out to me but I was 10+ years younger. A lot of [not preteens / elderly] people are drawn to clean simplistic looks that adapt well to mobile. LB doesn't have that. I bet LB would get some good activity jumps if they started getting compatible with mobile. People always on their phones now-a-days. Phone has an accessible mic, video, text, etc. It's def doable.