Concepts / freshness is what stands out to me above all else.
I feel like ive read every concept ever over the last few years so when someone writes someting and i go "man i wish i would thought of that" ... that sticks out.
I also like bars that are perfectly formed, with related builds but with wording thats natural.
And of course a bar(s) that STING. A good personal that hurts sticks out.
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