I get it. The name has a lot of longstanding sentiment for some people. And for others not so much. But, I think, realistically, it's just not... a good name. So, how feasible would it be to change the name to, for example, Let's Battle? It's more oriented toward the purpose of the site. It sounds more appealing phonetically. And, it allows for some of the current branding to be maintained. People can still say, for example, LB. Because, let's face it, the ability to abbreviate something is also pretty appealing socially. (Facebook?)
Open discussion. I'm just curious. Would be great if @
X could provide his input on the actual logistics of the feasibility of this, too.