It wouldn't be too difficult to modify the website to have a more modern layout, especially if you are using Bootstrap. However, the issue would be making it look similar enough to be recognized.
Also getting a mobile app for LetsBeef wouldn't be terribly difficult once you made the rest of the site more modern.
The issue is that those things take time. Not a whole lot of time, admittedly. But people would still rather not spend 20 hours for a project that they will gain virtually nothing from, myself included. A cut of ad revenue wouldn't be enough, unless the site owners started some ad campaign, which I don't see happening.
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